THE HYDRATING COLLECTION
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Clean, vegan, and handcrafted with care.
Eucalyptus Collection – Refresh and Revitalize Your Skin
Discover the refreshing power of the Principle Body Care Eucalyptus Collection, designed to invigorate and renew your skin with every...
THE principle edit
Your inside scoop on all things Principle Body Care.
DIY or Buy? The Truth About Homemade Skincare vs. Professional Formulations
In the age of natural living and TikTok beauty hacks, homemade skincare recipes are everywhere. DIY skincare has become a popular alternative to store-bought products, from avocado masks to coconut...
Get Glowing with Clean, Vegan, Plant-Based Skincare
The world of beauty has come a long way in the past few years, and we are now more conscious of the ingredients we use on our skin. While the...